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YDLI kicks off in New Mexico
Guest blogger: Lindsey Worden, Holstein Association USA
Young Dairy Leaders Institute Class 6 Kicks Off Today!
Final preparations are being made for Phase I of Young Dairy Leaders
Institute (YDLI) Class 6 in Albuquerque, New Mexico! While most of the
country is experiencing frigid temperatures, the YDLI crew is enjoying
beautiful weather in the low 60s, with no chance of snow.
Phase I kicks off on Wednesday afternoon with tours of two New Mexico
dairy farms - Jones Dairy, Inc., in Veguita and H.A.W. Farms in Belen.
Later in the evening is the New Mexico Welcome Fiesta, where class members
will have the opportunity to mingle and meet their fellow classmates,
Holstein Foundation Board of Trustees, and the YDLI Advisory Committee.
The rest of the week has a jam-packed schedule full of interactive workshops.
Thursday’s program will focus on understanding different personality
types and developing creative thinking. Friday’s workshops will
cover life balance, extensive media training, nutritional issues, and
will close with a hypnotist for evening entertainment. The final day,
Friday, will include development of leadership skills, an industry discussion
panel, understanding consumer issues, and planning for Phase II. The
class will conclude with a final banquet on Saturday evening.
Seventy-five young adults from across the country will participate in
this class of YDLI. Phase I is held February 27-March 1 and focuses on
individual leadership and communications skills. Phase II takes place
in the year after Phase I, and gives attendees the opportunity to apply
and practice skills that they acquired during Phase I through activities
and projects in their home communities. The class comes together again
in Albuquerque February 25-28, 2009 for Phase III, which focuses more
on group leadership skills and advanced media training.
Check back daily for pictures and updates from the events and workshops!

Sandia Mountain range

Sunset in the mountains

Welcome to YDLI!

Hotel entryway

The Albuquerque Grand Airport Hotel |
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YDLI
- Day 1
Phase 1 of Class 6 of the Young Dairy Leaders Institute kicked off
on Wednesday with tours of New Mexico dairy farms and a Welcome Fiesta.
New to YDLI this year, participants had the option to tour two New
Mexico dairy farms. Approximately 60 class members visited the dairies,
which were located about an hour south of Albuquerque. The first stop
was Jones Dairy, Inc. in Veguita, run by Ron, Linda, Dale, and Jeff
Jones. The Jones family milks 2,500 cows in a 56 stall rotary parlor.
The second stop was H.A.W. Farms in Belen, NM. This dairy is owned
by John and Holly Woelber, and their son, Luke. They milk 2,000 cows
in a double 30 parallel parlor. We would like to thank both dairies
for their hospitality! The weather cooperated once again, with temperatures
in the low 60s. Both farms exposed class members to a style of dairying
that many hadn’t experienced before, and it was a great learning
experience for all.
After getting cleaned up, it was time to officially kick off the program
with the New Mexico Welcome Fiesta. Going along with the “fiesta” theme
for the class, everyone was able to enjoy some delicious Mexican food – chips,
salsa, tacos, taquitos, and empanadas – while listening to good
music and enjoying great company. After eating and some informal mingling,
Holstein Foundation Programs Manager Jodi Hoynoski and YDLI Coach Michele
Payn-Knoper lead the group in a mixer, challenging the class to step
outside of their comfort zone and get to know their classmates a little
better. The assignment was to pick a person that they didn’t
already know and “interview” them to find the answer to
some interesting questions. It was a great activity to get everyone
acquainted and have some good laughs along the way.
Thursday will mark the beginning of the workshops for the class. Michele
Payn-Knoper will kick off the session, giving everyone an idea of what
lies ahead on their YDLI journey, and challenging them to expand their
horizons. Next, Jim Henion will lead a workshop on understanding and
working with different personality types. At lunch, the Holstein Foundation
will honor the Distinguished Alumni Leader Award recipients, Bonnie
Burr (2006) and Duane and Marilyn Hershey (2007). The afternoon begins
with David Williamson helping everyone to think outside the box and
stretching the limits of their creativity. Finally, the keynote speaker
at dinner will be Patricia Katz (who is also leading a workshop on
Friday), speaking about life balance leadership and sharing some strategies
to help everyone “keep the fire in their fiesta”.
Check back tomorrow for updates and pictures from Thursday’s
session!

Class members start to roll in….Jodi Hoynoski and Kelli Dunklee
talk to Josh Hushon at the registration desk.

Annie McCullough and Jeni Dingbaum check out the calves at Jones Dairy
in Veguita.

Group picture in front of the milking barn at H.A.W. Farm in Belen.

Headlocks as far as the eye can see at H.A.W. Farm!

Michele Payn-Knoper listens to Andy Meyer and Lori Connelly respond
to the question, “If a movie were made about your life, what
would it be called and what actor would portray you?”. |
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YDLI
Day 2
Second
day of activities in New Mexico (supplied by Lindsey Worden, Holstein
Association USA)
YDLI class members began their leadership training on Thursday with
a full day of insightful and eye-opening workshops.
YDLI Coach Michele Payn-Knoper began the opening session with a rousing
video, showing students why it is critical for the dairy industry to
have a strong voice. She also got the blood pumping with some kickboxing
to ensure that everyone was awake and enthusiastic for their workshop
on personality types!
Are you a lion, a beaver, an otter, or a lab? The answer to this question
can define how you relate to your family, friends, and coworkers. Jim
Henion lead a very interesting session on understanding personality
types and investigating why people act the way they do. Everyone completed
a Myers-Briggs Type Indicator survey and answered introspective questions
to help determine their personality type. After deciding which group
they fit into, the class broke into teams based on their type, and
were challenged to come up with a solution to a scenario about the
proper way to handle dairy expansion. This exercise sparked quite a
bit of lively discussion between the different types, and everyone
came away with a better understanding of themselves and each other.
At lunch, the 2006 and 2007 Distinguished Alumni Leader Award (DAL)
recipients were honored. Bonnie Burr, from Connecticut, and a member
of the first class of YDLI was honored as the 2006 DAL, and Duane and
Marilyn Hershey from Pennsylvania, also Class I members, were honored
as the 2007 recipients.
After lunch, David Williamson stretched the creative limits of the
classes’ imagination with several team building exercises. Participants
quickly learned that coordinating 76 people to accomplish a task required
strong leadership and perseverance. Williamson used the theme of petroglyphs
to demonstrate that people can have different perceptions of the same
situation and that it is important to think outside the box to achieve
difficult tasks. Self-discovery was again a theme in the afternoon
workshop, when everyone was challenged to figure out exactly what drives
and motivate them to do what they do and accomplish their goals. The
workshop concluded with people creating their own “metro-glyphs” and
tapping into a creative side that many didn’t know they had!
Patricia Katz provided the evening entertainment after dinner, speaking
about the importance of life balance. It’s a fast paced society
that we operate in, and it is important to take a step back and pause
to re-charge our batteries and avoid burn out. Katz will provide more
insight on this topic that most can relate to during her opening session
on Friday morning.
Also on the agenda for tomorrow is a YDLI favorite – media training,
lead by David Pelzer and Joan Horbiak. Class members will learn how
to speak up for and defend their cause when the camera is in their
face and they’re being challenged with difficult questions. They
will also have the opportunity to hear from Donna Manring and gain
some understanding about consumer and nutritional issues facing the
industry. Finally, the evening will close with some entertainment that
promises to be absolutely “mesmerizing”.
Check back tomorrow for more updates and pictures from Day 3 of YDLI!

Holstein Foundation Chairman Chuck Worden, Bonnie Burr, and Programs
Manager Jodi Hoynoski.

Marilyn Hershey accpets the 2007 DAL Award.

Joanna Samuelson taps into her creative side with David Williamson.

Class members get “pumped up” by Pat Katz’s life
balance discussion. |
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YDLI
Day 3
(By Lindsey Worden, Holstein Association USA)
Day three of YDLI has come and gone…only one day left! It’s
hard to believe that the conference has gone by this quickly. Class
members were in for a real treat on Friday with some of YDLI’s
favorite sessions on the agenda.
Do you ever feel like life is just flying past you at an incredible
rate, and you don’t have that much time for yourself? Pat Katz’s
morning workshop focused on life balance, and the importance of taking
time to pause each day and recharge your batteries – for your
own good, and the good of people you interact with on a daily basis.
She challenged participants to give themselves “permission to
pause”, and offered up several great tips on little things people
can do to lighten up their day. With the demands of today’s fast
paced society, many people were able to relate to the session and the
take-home message.
Next came one of YDLI’s most highly anticipated workshops – media
training with David Pelzer and Joan Horbiak. It is important for dairy
producers to be able to speak up for their livelihood and make their
voice heard in the media. Some may feel overwhelmed by having to speak
up, but with the proper tools, they can be excellent spokespeople for
the industry. If dairymen don’t tell their own story, you can
bet that the opposing viewpoint will tell the story for them! These
are just a few of the lessons that class members learned today. The
session began with a mock riot, demonstrating some common issues that
the industry faces – biosecurity, animal welfare, high consumer
prices, and environmental issues. Some basic media tactics were reviewed,
and then everyone was given hands-on practice at defending the industry
that they love. Joan Horbiak challenged people with tough questions
that are commonly asked, with volunteers demonstrating their skills
on camera and in front of their classmates. Participants learned important
key messages,and, by the end of the workshop, realized that every negative
question they’re asked is an opportunity to tell a positive story.
Later in the afternoon, Donna Manring provided a unique perspective
on how the dairy industry can work together with nutritional professionals
to reinforce the fact that milk is a wholesome, nutritious product
for consumers. There is a great deal of information (and misinformation!)
available when walking in the dairy aisle at the supermarket, but with
proper education, producers can help dispel consumer concerns as to
the health benefits of consuming milk and other dairy products.
The highlight of the evening was maybe one of the funniest YDLI sessions
ever – a hypnosis show by Dr. Al Snyder. Around fifteen YDLIers
were hypnotized by Dr. Snyder, and hilarity ensued. Audience members
laughed until they cried, and participants in the show “came
to” feeling refreshed, and likely with some hilarious memories
(and pictures to prove it!). Throughout the evening, we were treated
a look into the life of a CIA agent, witnessed an amazing demonstration
of the Irish jig, and even got a special performance by “Alan
Jackson”! It was an excellent way to end a long, yet exciting,
day of learning.
The final day of YDLI will start to prepare class members to apply
their new leadership and communication skills in the real world. Jolene
Brown will give a workshop on “piloting your leadership journey”.
Everyone is in for a real treat mid-morning with the key industry issues
panel discussion, which promises a lively debate on milk labeling and
other current events affecting the industry. In the afternoon, participants
will “take flight” and dig deeper into the minds of consumers
to see what affects their purchasing decisions, and gain first hand
insight into their perceptions of the dairy industry through interviews
with actual consumers.. Plans will be made for Phases II and III, and
Phase I will wrap up with the grand “Fiesta Finale”!
Check back soon for a wrap-up of Saturday’s events and Phase
I of this class of YDLI!

Recognize any familiar faces? Rioters challenge industry advocates
to stand up for what they believe in!

Can’t believe how warm it is! Trent Olson, Charlie Knigge, Ashley
Yager, Kelly Sheehan, and Megan Pierce enjoy some New Mexican sunshine
during the morning break.

Joan Horbiak challenges Michael Lax to be an ag advocate and defend
the dairy industry.

“Secret Agent” Dawn Mausser tries to be sneaky while spying
on Dr. Snyder and “Alan Jackson” (Eric Sonnek)

Everyone’s down for the count! Must have been quite a fiesta….and
an entertaining show! |
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Closing
Day of YDLI
Day Four of YDLI – Wrapping Up
By Lindsey Worden, Holstein Association USA
The dust has settled and the smoke has cleared…Phase I of Class
6 of Young Dairy Leaders Institute is now complete! Saturday provided
a busy day of workshops preparing attendees for their Phase II projects
and wrapping up with a final banquet.
Jolene Brown being the morning with her session, titled “Pilot
Your Leadership Journey”, where she talked about taking charge
of their actions and guiding their own path. Also discussed were questions
that all leaders should be able to answer, generation differences and
strengths that can affect team situations, and making sure that your
actions and behaviors reflect your dedication.
Next was the highly anticipated Key Industry Issues Panel discussion.
Sitting on the panel was Richard Cotta, CEO of California Dairies (a
milk cooperative), Pennsylvania Secretary of Agriculture Dennis Wolff,
and Liz Doornink, a Wisconsin dairy producer and co-chair of American
Farmers for the Advancement and Conservation of Technology (AFACT).
Panelists gave brief presentations concerning their businesses, interests,
and motivations, then gave class members the opportunity to ask questions,
which covered a wide variety of topics. Popular subjects related to
milk labeling and rBST usage, relating to consumers, milk marketing
tactics, and how dairy producers can adapt to the ever-changing demands
of consumers while still running a profitable operation.
After lunch, people were challenged to step outside of their comfort
zone and explore differing opinions. Everyone matched up with their
learning partners and ventured out around Albuquerque to the airport
and University of New Mexico campus to do some “man on the street” style
consumer interviews. They were given a set of questions to ask, relating
to factors that affect consumers purchasing decisions and their feelings
on hormones, antibiotics, and animal welfare. Although some were a
little nervous at first, the exercise turned out to be fun, and a great
learning experience for all. Some even got to test out their “key
messages” answering interviewees’ questions and providing
a positive image of the dairy industry.
Michele Payn-Knoper lead the final session of the day, preparing everyone
for their Phase II work, which will take place over the next year.
YDLIers are given a set of “assignments” to accomplish
during this phase, reinforcing the ideas learned during Phase I. The
tasks include an outreach project of their choice, as well as encouraging
interaction with their community, local media, and consumers. Class
members brainstormed ideas and discussed them with YDLI Advisory Committee
members. It will be exciting to see what this very talented group is
able to accomplish!
After four intense days of training, everyone was ready to relax and
enjoy a final evening with their classmates at the Fiesta Finale banquet.
During dinner, everyone was entertained by a six-person, authentic
mariachi band. Some class members even joined in the fun, singing and
dancing with the group! Jolene Brown gave a memorable keynote on “letting
go of the rope”, and soaring to new heights in the dairy industry.
Everyone enjoyed their last evening in Albuquerque before getting up
early and heading home.
The class will come together again in Albuquerque February 25-28,
2009 for Phase III, which focuses more on group leadership skills and
advanced media training. All-in-all, Phase I was a resounding success.
Thanks for reading this week! For more information on YDLI, visit www.holsteinfoundation.org or
contact Jodi Hoynoski – jhoynoski@holstein.com or
800.952.5200, ext. 4261.

Panelist Liz Doornink answers a question

Groups work together to build bridges in a closing activity

Annie McCullough and Allison Specht enjoy the final evening

Class member Elias Torres Barrera sings along with the mariachi band!

Holstein Foundation Trustee and banquet sponsor WestfaliaSurge representative
Rob Kolb poses for a quick picture with the band. |
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